It has been revealed that Apple might not be able to sell Vision Pro in China as Huawei already owns the Vision Pro trademark in the country. As reported by MyDrivers, Huawei bagged the trademark for ‘Vision Pro’ on May 16, 2019. It allows the Chinese company to use the Vision Pro name for its products in China until November 27, 2031.

Vision Pro Trademark Battle

However, it seems that China is the least of the problems for Apple. 9to5Mac has reported that several other companies have trademarked the “Vision Pro” moniker in other countries. A quick search on the trademark database for Vision Pro reveals that the trademark has been granted to several companies in different countries.  While some trademarks have already expired, some not have been granted yet and are under process currently. In the database used by 9to5Mac, at least 58 trademarks for the Vision Pro name are currently active. Now, it is important to understand how trademarks work. When a company applies for a trademark, it has to specify the product type for which the name will be used. For example, a smartphone-making company can trademark a name for its smartphones and a hardware tool-making company can also trademark the same name for its products. Both the trademarks will be under legal rights to use the name and the trademarks will be valid for both. Since Apple has applied for the Vision Pro trademark in the computing hardware or mixed reality headset category, it will be able to freely use the name unless someone has applied for the same name in the same category, which holds a very slim probability. However, one trademark stands out when it comes to Vision Pro. An American company named Cognex appears in the trademark database and has trademarked the Vision Pro name. The company was founded in 1981 and specializes in manufacturing machine vision systems, software, and sensors used in automated manufacturing to inspect and identify parts, detect defects, verify product assembly, and guide assembly robots. Due to the similar nature of products, this one particular trademark might present a problem for Apple. However, it is now assumed that Apple and Cognex have stuck a deal to allow Apple to use Vision Pro and the latter might be supplying the components for the headset.

Vision Pro trademark battle might not harm Apple after all - 90

title: “Vision Pro Trademark Battle Might Not Harm Apple After All” ShowToc: true date: “2023-05-26” author: “Cindy Degarmo”


It has been revealed that Apple might not be able to sell Vision Pro in China as Huawei already owns the Vision Pro trademark in the country. As reported by MyDrivers, Huawei bagged the trademark for ‘Vision Pro’ on May 16, 2019. It allows the Chinese company to use the Vision Pro name for its products in China until November 27, 2031.

Vision Pro Trademark Battle

However, it seems that China is the least of the problems for Apple. 9to5Mac has reported that several other companies have trademarked the “Vision Pro” moniker in other countries. A quick search on the trademark database for Vision Pro reveals that the trademark has been granted to several companies in different countries.  While some trademarks have already expired, some not have been granted yet and are under process currently. In the database used by 9to5Mac, at least 58 trademarks for the Vision Pro name are currently active. Now, it is important to understand how trademarks work. When a company applies for a trademark, it has to specify the product type for which the name will be used. For example, a smartphone-making company can trademark a name for its smartphones and a hardware tool-making company can also trademark the same name for its products. Both the trademarks will be under legal rights to use the name and the trademarks will be valid for both. Since Apple has applied for the Vision Pro trademark in the computing hardware or mixed reality headset category, it will be able to freely use the name unless someone has applied for the same name in the same category, which holds a very slim probability. However, one trademark stands out when it comes to Vision Pro. An American company named Cognex appears in the trademark database and has trademarked the Vision Pro name. The company was founded in 1981 and specializes in manufacturing machine vision systems, software, and sensors used in automated manufacturing to inspect and identify parts, detect defects, verify product assembly, and guide assembly robots. Due to the similar nature of products, this one particular trademark might present a problem for Apple. However, it is now assumed that Apple and Cognex have stuck a deal to allow Apple to use Vision Pro and the latter might be supplying the components for the headset.

Vision Pro trademark battle might not harm Apple after all - 50